The platform is rolling out a fresh option that enables them to lessen the volume of AI-made videos appearing in their feeds. This initiative comes as the company announced that it now features over 1 billion content made with AI.
Pilot Phase and Launch
This change is being tested over the following weeks before a full-scale release. This advancement aligns with a increase in AI-generated material, driven by new video-generation tools.
AI Proliferation Online
Studies have shown that almost a tenth of the most rapidly expanding video streams on a competing service exclusively feature clips produced artificially. A considerable share of this material is classified as “AI slop”, a term for poor-quality, factory-style content that is typically illogical or surreal.
“We know from our community that a lot of users appreciate content created using AI tools, from computer-generated images to informative clips, and we intend to provide users the ability to increase or decrease of that, according to their own preferences,” commented a spokesperson.
Volume and Proportions
TikTok announced that there are currently 1.3 billion videos on its app tagged as artificially created. In total, in excess of 100 m media items are uploaded to the platform daily, making clips made by AI a relatively small part of its complete catalog.
Customizing Your Feed
Members will be in a position to reduce or increase the amount of AI-generated videos they see by accessing the “manage topic” setting in the app and picking AI-made media. Additional categories that can already be modified under the tool encompass current affairs, fashion, beauty, and dance.
Content Labeling and Policies
The platform’s policies oblige users to tag “realistic” AI-made content, and it forbids dangerous deepfakes of celebrities or emergencies. Any believable artificial content that is not labeled can be removed under its community policies.
Furthermore, the platform will now apply an “AI-made” label to content created with its own AI tools, or flagged by an collaborative effort for identifying AI-generated material. This step is designed to deter users from attempting to circumvent the tagging system.
Responsible AI Funding
The platform is also establishing a $2 million AI literacy fund for professionals and groups to produce informative material about using AI responsibly. This program will assist non-profit groups dedicated to educating programming and robotics.
Content Safety Approach
The video-sharing app has supported its moderation strategy, amid discussion over intentions to make redundant hundreds of review team members in Britain. TikTok is expected to eliminate a significant number of roles in its content moderation division in the UK capital, with worker representatives and online safety experts voicing alarm that people are being substituted by AI moderation.
A trust and safety lead clarified that human moderation would remain essential, but automated tools can shield workers by filtering out the most graphic content ahead of it has to be seen by people. TikTok announced a 76% decrease in shocking and graphic content seen by safety staff over the past year due to the use of its automated systems.
“We think that it’s essential to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we also think it’s highly necessary to reduce exposure to dangerous material as rapidly, which is why a lot of the machine support is making a difference work at speed.”
